Nov 6, 2009

Gap Introduces New Loyalty Program

Gap, BR, and Old Navy will now have a new loyalty program called "Sprize". The program piloted in Vancouver, but will soon be expanded to include all of Canada. The program is really different from anything I've seen before. It "allows shoppers to buy clothing at full prize and receive automatic credits should it go on sale any time in the following 45 days. Customers can then spend their savings at the Gap, Banana Republic or Old Navy stores" (sourced from Marketing Magazine)

Gap had some really nice collections lately, with good fabrics and quality basics (cashmere-blend cardigans, merino wool v-necks, silk shirt dresses). However, i barely buy anything at regular price-I prefer to wait for sales and promos, especially since Gap has such a great return policy.


No comments: